Saturday, April 28, 2012

SMS Marketing For Real Estate Agents

By Tim Beachum


There are two kinds of Realtors no matter what market you are in. The first sort of Realtor understands that business is ninety percent marketing, and ten percent innovation. Those are the cutting-edge Realtors who are successful in their precise markets. The second sort of Realtor can be labeled as the broke Realtor. They just do not get it. The sad reality is there are far more broke realtors in the real estate market space than there are successful Realtors.

The aim of this manuscript is to help Realtors understand how they can easily leverage the power of Mobile Text Marketing to their advantage. It is as if this technology was created for Realtors, the two are a perfect fit. Though there are unlimited ways that a Realtor could use this technology I will target one of the key strategies used successfully by other Realtors. The explanation why this is the hottest system is perhaps because it is very straightforward to set up.

Getting Your First Campaign Up And Running

The realtor sets up a campaign for a listing that she or he is trying to sale, or or rent. The campaign would be something like, TEXT "HOUSE" to 555-555-5555. The Realtor would then promote their campaign on the sign out side of the property, post cards, and alongside any other kind of advertising that he or she is currently doing to plug the property.

Prospects will begin to reply to your campaign to receive additional info about the property. They'll INSTANTLY receive data that you setup during the time the campaign was made. The prospect will once more immediately receive a SMS message. This time they will receive data referring to the property.

Cling to your chair my friend... This is the main reason Realtors are going crazy over this technology. When a prospect reacts to the Realtors campaign the Realtor will instantly be alerted through text to their cellular telephone with the prospects cellular telephone number. The Realtor can follow up while the prospect is still sitting out in front of the property, or reading their ad.

What Happens After The Sale?

Once the house is sold, you continue to have accessibility to an inventory of individuals who are interested in either buying or renting a property. It actually depends on what type of campaign you have set up. The good thing is you have the power to setup multiple campaigns for multiple properties at no further charge. Most services charge extra for each key-phrase that you use.

Do you see what I'm trying to say when I say this is a no brainer? You can almost show your listings fulltime, and close deals while you're sleeping, or spending quality time with your children.




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